Detail Cantuman Kembali
PERAN KOPERASI SOLOK RADJO DALAM PRODUKSI DAN PEMASARAN BIJI KOPI KELOMPOK TANI SINAR HARAPAN DI KECAMATAN DANAU KEMBAR KABUPATEN SOLOK
- Bagikan:
SARAH SUSANTI, The Role of Solok Radjo Cooperative in the Production and
Marketing of Coffee Beans the Sinar Harapan Farmer Group in the Danau Kembar
District of Solok Regency. Supervised by YELFIARITA, SP, MP and FEDRI
IBNUSINA, SP, MP.
The Solok Radjo Cooperative has set a price level that is higher than the market
price level, but invites coffee farmers to re-cultivate coffee still needs to be improved
and technical improvements in cultivation, harvesting and post-harvest are
maximized through extension activities provided by the Cooperative Solok Radjo, so
that production is in accordance with the targets to be achieved and consumer
demand can be fulfilled. The purpose of this research is 1). to analyze the role of
Solok Radjo Cooperative in the production coffee beans of farmers and assisted by
Sinar Harapan Farmers Group, 2). to analyze the role of the Solok Radjo
Cooperative in marketing coffee beans farmers and assisted by Sinar Harapan
Farmers Group. The research activity was carried out in Jorong Aka Gadang, Danau
Kembar Subdistrict, Solok Regency starting on February 19 to April 18 2019. This
study used a descriptive method with a case study approach. The results showed that
the Solok Radjo Cooperative had a role in coffee production through the provision of
counseling by the support team so as to improve the way farmers in the technique of
coffee cultivation. then in the marketing of greenbean farmers members and farmers
assisted by Sinar Harapan Farmers Group have been implemented in all aspects of
marketing, namely: (a) in the product aspect gives the Solok Radjo coffee brand (b)
the price aspect sets a higher price than the collector, (c) in the promotion aspect
promoting greenbean farmers through social media and exhibitions, (d) in the aspect
of distribution as an intermediary between farmers and consumers, shortening the
greenbean marketing chain, and providing a storage or warehouse for the greenbean
to be sold.
Keywords: Role Cooperative, Greenbean, Farmer Group, Production, Marketing.
SUSANTI, SARAH
SARAH SUSANTI - Personal Name
NONE
Laporan Tugas Akhir
POLITEKNIK PERTANAIAN NEER PAYAKUMBUH
2019
Payakumbuh
09-07-2019
LOADING LIST...
LOADING LIST...
APA Citation
SARAH SUSANTI. (2019).PERAN KOPERASI SOLOK RADJO DALAM PRODUKSI DAN PEMASARAN BIJI KOPI KELOMPOK TANI SINAR HARAPAN DI KECAMATAN DANAU KEMBAR KABUPATEN SOLOK.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd