Detail Cantuman Kembali
PENGARUH BAURAN PEMASARAN TERHADAP PERSEPSI KONSUMEN TENTANG TOM BURGERTM (STUDI KASUS PEMASARAN PRODUK “ROTI JOHN” DI TOM BURGERTM)
- Bagikan:
The way consumers perceive the marketing mix done by Tom BurgerTM is
one of the factors that influence a person in buying a product and its influence on
the sale of John's Bread in Tom BurgerTM. The marketing mix called 4P is
product, price, promotion and distribution. The four factors are very important
and related to each other. The marketing mix of the product "Roti John"
conducted by Tom BurgerTM is a product that has guaranteed quality and quality,
has various types of toppings and stock Roti John is always available. Affordable
and cheaper prices than similar products with other companies. Strategic
distribution that is easily accessible to consumers. Promotion through face-toface marketing, advertising and direct marketing. The results of the analysis show
that it can be said that products, prices, locations and promotions have a
significant effect on consumer perceptions about Tom BurgerTM. Partial results
that have a significant effect are price, location, and promotion with a regression
coefficient of 0.771; 0.493; -0,632, while the product has no significant effect.
Keywords: Marketing Mix, Roti John, Tom BurgerTM
POPPY EMILDA - Personal Name
NONE
Laporan Tugas Akhir
Politeknik Pertanian Negeri Payakumbuh
2019
Payakumbuh
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APA Citation
POPPY EMILDA. (2019).PENGARUH BAURAN PEMASARAN TERHADAP PERSEPSI
KONSUMEN TENTANG TOM BURGERTM
(STUDI KASUS PEMASARAN PRODUK “ROTI JOHN” DI TOM BURGERTM).(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd