Detail Cantuman Kembali
ANALISIS KUALITAS PELAYANAN AGROWISATA TERHADAP TINGKAT KEPUASAN PELANGGAN DI PT KUSUMA AGROWISATA BATU MALANG
- Bagikan:
Indonesia has many islands stretching from Sabang to Merauke and
mountainous and coastal areas, all of which are potential tourism areas in Indonesia,
but these potentials have not been managed properly. This study aims to determine
(1) how the quality of agro-tourism services in five SERVQUAL dimensions (2)
the gap between visitor perceptions and expectations (3) service attributes that are
considered important by visitors and (4) analyze proposed priority actions taken to
improve the quality of agrotourism services at PT. Kusuma Agro Tourism. This
research is quantitative and descriptive qualitative descriptive research. The
population in this study were visitors who came to PT. Kusuma Agrowisata in
February. Sampling in this study used purposive sampling technique with the
number of respondents 100 people. Data collection techniques using questionnaires
or questionnaires, observation and interviews. The analysis used is Gap Analysis
and Importance Performance Analysis (IPA). The results of this study indicate that
(1) seen from different, analysis of the level of conformity and analysis of gap
reality-expectations based on the five dimensions of quality SERVQUAL agrotourism services at PT. Kusuma Agro Tourism has been good at meeting visitor
expectations, (2) the gap analysis dimension shows an average of
NUR HAMIDAH - Personal Name
NONE
Laporan Tugas Akhir
Politeknik Pertanian Negeri Payakumbuh
2019
Payakumbuh
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APA Citation
NUR HAMIDAH. (2019).ANALISIS KUALITAS PELAYANAN AGROWISATA
TERHADAP TINGKAT KEPUASAN PELANGGAN
DI PT KUSUMA AGROWISATA BATU MALANG.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd