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STRATEGI PENGEMBANGAN USAHA SAYURAN DI CV. TANI ORGANIK MERAPI
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ABSTRACT
M. FAJRI. Strategies for Developing Organic Vegetable Enterprises in CV. Merapi Organic Farm. Supervised by YELFIARITA, SP, MP and ALFIKRI, SPt, M.Si.
Organic farming is a system of agricultural cultivation that relies on natural ingredients without using synthetic chemicals, one of which is vegetables. The need for organic vegetables has been filled by several companies engaged in organic vegetables, so CV. TOM must be able to increase quality and competitive production continuously in an effort to maintain its business continuity by making plans and strategies for market expansion or business unit development, namely by using SWOT analysis. The objectives of this study are (1) Identifying internal and external factors of organic vegetable business in CV. TOM (2) Formulate a strategy for developing organic vegetable businesses using SWOT analysis. The study was conducted on 18 February - 18 April 2019 at CV. TOM Yogyakarta. The data analysis method used is quantitative and qualitative descriptive analysis. The internal condition of the company CV. TOM has several strengths including: the basic functions of management, the marketing factor that puts quality products at competitive prices and its weakness is that production has not met all market demand, there has been no research and development. External environmental conditions of the company CV. TOM has several opportunities including: there are still opportunities for market demand, there are already contracts for goods demand from super markets and the threat is: there are similar competitors, there are cheaper non-organic vegetable products. Formulation of strategies for developing organic vegetable business at CV. TOM is by doing (1) Increasing production accompanied by the development of market share (2) Promoting the benefits of organic vegetables through promotion (3) Inviting the community to become a partner farmer with the company so that the total market demand is fulfilled (4) Using internet media to introduce the benefits of vegetables organic.
Keywords: Organic vegetables, development strategy, SWOT
Fajri, M
M. Fajri - Personal Name
NONE
Laporan Tugas Akhir
Politeknik Pertanian Negeri Payakumbuh
2019
Payakumbuh
29 JULI 2019
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APA Citation
M. Fajri. (2019).STRATEGI PENGEMBANGAN USAHA SAYURAN DI CV. TANI ORGANIK MERAPI.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd