POPPY EMILDA Primary Author mixed material bibliography Payakumbuh Politeknik Pertanian Negeri Payakumbuh 2019 monographic

Laporan Tugas Akhir

The way consumers perceive the marketing mix done by Tom BurgerTM is one of the factors that influence a person in buying a product and its influence on the sale of John's Bread in Tom BurgerTM. The marketing mix called 4P is product, price, promotion and distribution. The four factors are very important and related to each other. The marketing mix of the product "Roti John" conducted by Tom BurgerTM is a product that has guaranteed quality and quality, has various types of toppings and stock Roti John is always available. Affordable and cheaper prices than similar products with other companies. Strategic distribution that is easily accessible to consumers. Promotion through face-toface marketing, advertising and direct marketing. The results of the analysis show that it can be said that products, prices, locations and promotions have a significant effect on consumer perceptions about Tom BurgerTM. Partial results that have a significant effect are price, location, and promotion with a regression coefficient of 0.771; 0.493; -0,632, while the product has no significant effect. Keywords: Marketing Mix, Roti John, Tom BurgerTM pengelolaan agribisnis NONE Digital LTA dan PUM PPNP Cover Full Full 34904 2019-08-01 14:17:26 2019-09-11 11:34:53 machine generated