NUR HAMIDAH Primary Author mixed material bibliography Payakumbuh Politeknik Pertanian Negeri Payakumbuh 2019 monographic

Laporan Tugas Akhir

Indonesia has many islands stretching from Sabang to Merauke and mountainous and coastal areas, all of which are potential tourism areas in Indonesia, but these potentials have not been managed properly. This study aims to determine (1) how the quality of agro-tourism services in five SERVQUAL dimensions (2) the gap between visitor perceptions and expectations (3) service attributes that are considered important by visitors and (4) analyze proposed priority actions taken to improve the quality of agrotourism services at PT. Kusuma Agro Tourism. This research is quantitative and descriptive qualitative descriptive research. The population in this study were visitors who came to PT. Kusuma Agrowisata in February. Sampling in this study used purposive sampling technique with the number of respondents 100 people. Data collection techniques using questionnaires or questionnaires, observation and interviews. The analysis used is Gap Analysis and Importance Performance Analysis (IPA). The results of this study indicate that (1) seen from different, analysis of the level of conformity and analysis of gap reality-expectations based on the five dimensions of quality SERVQUAL agrotourism services at PT. Kusuma Agro Tourism has been good at meeting visitor expectations, (2) the gap analysis dimension shows an average of pengelolaan agribisnis NONE Digital LTA dan PUM PPNP TA LENGKAP 34999 2019-08-02 15:15:50 2019-09-10 12:02:52 machine generated